Margaritaville Resort Orange Beach is one of the biggest new developments coming to the Alabama Gulf Coast — and it’s being built in a spot that already draws crowds: directly across from The Wharf on the Intracoastal Waterway.
If you know Orange Beach, you know The Wharf is where people go when they want more than just beach time: restaurants, shopping, the amphitheater, the Ferris wheel, and that “walk around and do something” energy. This resort is designed to plug straight into that lifestyle — but with a full resort footprint, pools, dining, and an on-site entertainment feel.
Where it’s going (and why that matters)
The resort is planned along the Intracoastal Waterway and positioned to connect with The Wharf experience.
One detail that’s especially interesting for guests: plans have described a ferry option that would allow visitors to hop over to The Wharf for concerts, restaurants, and attractions without making parking the main event.
What’s planned (amenities + concept)
While the exact mix will evolve as phases deliver, the public descriptions point to a true “destination resort,” not just a single hotel building.
Highlights that have been described include:
- A major amenity deck with pools, waterslides, and a lazy river.
- A large-scale water-play / pool complex concept (including a lazy river + slides) referenced in coverage of the project.
- Multiple food and beverage venues, with a “Waterfront District” planned as the core hub for dining, activities, retail, and guest experiences.
- Multiple ways to stay, including resort cottages, waterfront condominiums, and hotel-style units.
Timeline: when is it expected to open?
The consistent message so far is a phased opening.
Public updates have described a plan where early phases (waterfront district/marina/restaurants + amenities) come first, with a major opening target in late 2027.
Why this matters for Orange Beach (tourists + owners)
Whether you’re planning trips to Orange Beach or watching the area long-term, developments like this tend to have ripple effects:
- More “stay and play” gravity in one location
A large resort tied into an entertainment district gives visitors a reason to stay longer — especially for families and groups.
- A stronger shoulder-season draw
When a destination adds on-site activities, dining, and entertainment access, it can help demand outside peak summer weeks.
- A shift in what guests expect
Big resort amenities can change the comparison set for vacation rentals. Pools, activities, walkability, and food options become part of how guests evaluate value.
Quick FAQ
- Is it open right now?
Not fully — this is a phased project with the first major opening window described as 2027.
- Where is it?
Across from The Wharf on the Intracoastal Waterway in Orange Beach.
__________
If you’re planning a future Orange Beach trip, this is one to keep on your radar as phases open. For official updates, Margaritaville’s project page is the best place to watch for announcements.